
Mücahit Arslan
Co-founder
LinkedInMücahit looks at marketing not through an agency's eyes but through a business owner's. He founded his own company in 2016 and ran it himself for years: from purchasing and pricing to staff, sales channels and ad budgets, every decision crossed his desk. That's why he judges a campaign not by its clicks but by its effect on sales and profit.
As an electrical and electronics engineer, he's equally at home on the technical side. He knows how SEO, ad platforms and analytics tools work and has used them in practice for more than ten years. He follows developments in AI closely, including visibility in AI search (AEO and GEO), and can tell from experience which tools genuinely deliver and which are just a cost.
With clients he talks about the business itself, not just the campaigns: which product sells in which market, how to move into new markets, and where growth will come from. He's lived in Germany since 2023 and runs MAKK Digital together with Koray.
