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Get seen, get clicked, get enquiries.

A black spotlight on a concrete plinth faces forward; warm orange glows inside the lens, and a pale band of light falls on the cream wall behind it.

We make you visible in search results, AI answers and ads, and turn the interest this creates into enquiries.

Discuss your project

Where you are

Does any of this sound familiar?

  • Are people searching for what you do finding someone else?

    Others rank above you for the terms your customers search for. Anyone who doesn't know you yet goes to them, and you don't even notice.

  • Do AI answers name your competitors but not you?

    Some customers no longer look at search results at all; the AI's answer is enough for them. If you're not named in it, you don't exist for them.

  • Is your ad budget draining away with nothing to show for it?

    The clicks come in, the enquiries don't. Keywords, audiences and landing pages don't match what you actually sell.

  • Not sure which channel is bringing in the enquiries?

    Without proper measurement, it's unclear what's working, so the budget is split by guesswork rather than results.

  • Are visitors dropping off at the last step?

    The path to the form works, but the last step doesn't: it's too long, too vague or in the wrong place.

Scope

What we take on for you.

  1. Search engine optimisation

    We work out which terms your customers search for and what they're after when they do, then shape your site structure and content around that. On the technical side we make sure Google can find and index your site without errors, and we check loading speed, internal linking and structured data. If you publish in more than one language, we set up the language mapping so your versions don't compete with each other. We track results in Google Search Console and keep your Google Business Profile up to date, so you're found across your service area and on the map.

    A silver laptop on a cream stone surface; its screen shows a search for a dental practice with one result and a map strip.

  2. Visibility in AI answers

    Some people never get as far as the results: the question goes to an assistant like ChatGPT, Claude or Gemini, or they stop at the AI summary above the listings. We prepare your content so these systems can quote it cleanly: clear answers to real questions, consistent company details and structured data. The work isn't tailored to any one assistant, because they all draw on what's published about you online; we check that AI crawlers can reach your site, publish your company details in machine-readable form and register the site with Bing Webmaster Tools. Because this area can only be measured in part so far, we regularly ask the agreed questions by hand and record whether you're named.

    A smartphone on a cream stone surface; its screen shows an AI answer to a question about choosing a dentist with a highlighted source card.

  3. Google, Meta and TikTok ads

    In search we capture demand that already exists: search campaigns built on terms with clear buying intent, Performance Max and video campaigns on YouTube; if you sell products, shopping ads through a Merchant Center feed are added on top. On social platforms nobody is looking for you, so the creative and the opening line do the convincing; on Meta and TikTok we handle audiences, ad concepts and comparative testing. We set up both the pixel and the Conversions API, so that conversions that browser restrictions would otherwise hide still reach your measurement and it stays clear where an enquiry came from. Campaigns aren't set up and left alone: search terms, negative lists, bids and budget split are reviewed on an ongoing basis.

    A silver laptop on a cream stone surface; its screen shows a search ad beside an ad from a social platform.

  4. Measurement & conversion optimisation

    More visitors mean nothing to you until enough of them get in touch. Organic search, AI answers and ads don't sit in separate reports but come together in one overview: GA4 with the events that matter to you, cleanly defined conversions, and enquiries whose origin stays traceable; consent management is part of it, because nothing gets measured without the visitor's consent. That makes it possible to compare what each channel contributes, so budget follows results rather than guesswork. On the conversion side we look at where visitors drop off, test changes one at a time and report in plain language; change five things at once and you never learn which one worked.

    A smartphone on a cream stone surface; its screen shows a contact form and a funnel chart leading to an enquiry.

Our approach

We're upfront about how we work.

  • We never start without seeing the whole picture

    Search, AI answers, ads and conversion are links in the same chain. If one is missing, work on the others only pays off in part, so we decide where to start by looking at the whole picture.

  • We say no when it's needed

    If a channel won't pay off for your business, we never recommend it. Budget that brings nothing back does more damage than a missing channel.

  • Accounts and data belong to you

    Ad accounts, Analytics and Search Console are set up in your company's name. We work with access, not ownership.

Process

Four steps to measurable growth.

  1. Where you stand

    We map out where you're visible today and where you're not: your position in search results, whether you're named in AI answers, any ads already running and your website's numbers. In the same step we note where competitors are ahead.

  2. Plan and measurement

    We define up front how success will be measured and set the measurement up accordingly. We decide what to start with by looking at the whole picture; not every business needs every channel.

  3. Implementation

    We put site structure, content, technical fixes, AI answer preparation and campaigns in place one after another. All of it works towards the same goal rather than running side by side as separate jobs.

  4. Review and improvement

    At set intervals we look at what each channel brings in and shift effort and budget to what's working. Reports come in plain language, and we spell out what the numbers mean.

FAQ

Frequently asked questions.

No. Be wary of any offer that guarantees it: Google decides rankings, and no agency can buy that decision. What we can promise is to put in writing up front what we're working on, then measure and show you the results regularly.

Technical fixes often take effect within a few weeks, and ads can bring enquiries on day one. Content and authority take considerably longer; six months is realistic for a first sound assessment and a year for the full picture. So you're not left guessing in the meantime, we set up measurement right at the start.

Most businesses can't take everything on at once, and they don't need to. After the initial assessment we tell you, with reasons, which channel will pay off in your case and in what order it makes sense to proceed. We never recommend a channel that won't pay off for your business.

You pay the ad budget directly to the platform; it never runs through us and we add no margin to it. Our work is agreed separately, which keeps it visible how much goes into reach and how much into management. How much to set aside depends on your sector and click costs; after the initial assessment we give you a realistic range.

Only partly, and we say so plainly. Visits from AI answers only show up partially in analytics so far, and a chat session often leaves no trace at all. What can be measured are the conditions: structured data, questions answered, mentions earned. On top of that we ask the agreed customer questions by hand on a regular basis and record whether you're named.

All of it is yours. Ad accounts, Analytics and Search Console are set up in your company's name; we get access through our manager account. If we stop working together you withdraw that access, and the account history, conversion data and campaign structure stay with you. This is where most is lost when switching agencies, which is why we set it up this way from the start.

No. You can end the engagement at any time with one month's notice. That's deliberate: what should keep an agency is the result it delivers, not a clause in a contract.

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The bigger picture

Visibility is one of four areas.

Someone who arrives from search or an ad lands on your website and decides there; whether they come back depends on what they see from you afterwards. That's why we see the four areas as one whole, not four separate jobs.

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