AI and automation
AI automation for small businesses: which processes actually pay off
Which processes a small business can automate with AI, where it doesn't pay off, and how to work out when the set-up will pay for itself.
Blog
What to know before you decide.
We write for business owners about websites, SEO, advertising, content and automation. Every article names its author and cites its sources.
Read the article: AI automation for small businesses: which processes actually pay off
Online shop
Selling online in Germany: the rules your online shop must follow
Before selling online in Germany: Impressum, checkout button, the new withdrawal button, packaging registration, EU responsible person, VAT and customs.
Measurement and consent
Consent Mode v2: basic or advanced, and what do you actually need?
What is Consent Mode v2, is it required, and should you choose basic or advanced? The four consent signals, cookie banner rules and our own set-up.
Website
What should a business website include? A guide before you hire
Before you hire a web designer: the pages a business website needs, who owns the accounts, speed, search visibility, privacy, what drives cost and what to ask.
Online shop
Merchant Center price mismatch: why your products aren't showing on Google
Products missing from Google Shopping, or prices changing on their own? Why Merchant Center price mismatches happen, real figures from a live shop and the fix.
Website
Website migration SEO: how to redesign without losing your rankings
Redesigning or moving your website without losing rankings: redirect mapping, 301s, a launch-day checklist and what to expect afterwards, per Google.
Content and social media
How to manage social media for a small business: a professional approach, step by step
How to manage social media for a small business: a monthly plan example, how often to post, content pillars, batch production and the numbers to watch.
Local SEO
Why local SEO matters: getting found where your customers are
Local SEO puts your business on Google Maps and in “near me” searches. Google's three ranking factors, your Business Profile, reviews and measurement.
SEO and advertising
Can you grow on paid ads alone? How SEO, GEO and advertising work together
Can you grow on Google Ads, Meta, TikTok and ChatGPT ads alone? Google's own data on how SEO, GEO and paid advertising affect each other.
SEO and AI
How to get your business to show up in AI search: what GEO really takes
What it really takes to appear in ChatGPT, Perplexity and Google's AI Overviews, and what is wasted money. A GEO checklist built on Google's own guidance.
Website
Building a multilingual website for the German market: what to decide first
Selling into Germany, Austria or Switzerland? Which languages, whether translation is enough, what German buyers check, what drives cost, what to ask.